The International Master of Design UIC/HGK (MDes/MAS) is a collaboration of the University of Illinois, Chicago (UIC) and the FHNW/HGK Visual Communication Institute. It focuses on graphic designers, visual communication designers and media designers, with a bachelor's degree or an equivalent degree and professional design experience.
The MDes UIC/HGK addresses students who want to be part of an international program influenced by the tradition of Swiss Graphic Design and the current academic perspective and standards of the Visual Communication Institute, The Basel School of Design. Of special interest for students is the opportunity to graduate with an internationally accredited Master of Design (MDes) from UIC and the Swiss equivalent, MAS in Graphic Design I, Iconicism and Graphic Design II, Mediality from the HGK. Students are matriculated and registered at UIC with classes being held at the FHNW/HGK Visual Communication Institute in Basel.
Graphic Design, Visual Communication and Media Design, give visual form to messages that become a part of our everyday lives. Although these disciplines contribute to the much discussed "image flood" in today’s societies, we find implicit knowledge about the meaning of images, the process of creating them and their media references of extreme importance. It is on this central theme that the MDes and the MAS Graphic Design I, II is focused. Therefore, the goal of the program is the deepening of process-oriented design skills through project oriented design work with enhanced analytical competence in image theory and the media sciences.