The Basel School of Design and its students have influenced the international Graphic
Design community since the 1960’s. Under the direction of Armin Hofmann and
Emil Ruder courses for Graphic Design and Typography were developed. They were
outstanding models for a modernist design education.
Since the year 2000, the Swiss educational system has undergone an
astonishingly rapid process of adapting its educational institutions to the international
standards of the Bachelor and Master curricula at the University level. In this
process the Visual Communication department became a separate institute from the
vocational level School of Design (Schule für Gestaltung Basel). We are now part
of the University system of Northwest Switzerland and have developed a curriculum for
the University level with international accreditation.
This University level institute is officially called the “Visual Communication Institute/
The Basel School of Design” and forms together with seven other Design-
and Art oriented Institutes the Academy of Art and Design Basel (HGK Basel) as a
Department of the University of Applied Sciences Northwestern Switzerland
(FHNW). ➔ www.fhnw.ch/hgk/ivk
Today the Visual Communication Institute/The Basel School of Design offers a
➔ Bachelor's Degree program, and two international Master’s Degree programs
➔ International Master of Design UIC / HGK Basel,
➔ Master Arts in Visual Communication and Iconic Research
as well as international ➔ Summer Workshops, and is involved in many national and
international research projects ➔ eikones.
We are proud of what our institute has achieved during the past few years.
The institute has a curriculum for today and tomorrow’s design world continuing the rich
tradition of Swiss Design and Typography.
Prof. Michael Renner